How Wellpoint Stop Loss is reaching its target market more efficiently

Headquarters:  
Indianapolis, IN
Typical group size:  
500+ lives
Regions serviced:  
National

We talked with their team from Wellpoint Stop Loss to understand how they use ThreeFlow to create efficiencies to serve their stop loss broker partners better.

Why ThreeFlow?

Our specialty product team had been looking into ThreeFlow and recommended we consider it partnering with ThreeFlow for stop loss. We were especially interested when we saw that the list of brokers using ThreeFlow overlapped with our list of broker partners. We learned that ThreeFlow would allow us to narrow the RFPs we receive to better focus on our target market. That was the significant catalyst in choosing ThreeFlow.

With the back-end efficiencies that ThreeFlow helped us create, we met 100% of our goal this year.

Did brokers consider other solutions?

At the time, some of our broker partners presented other options, but ThreeFlow had clear advantages. The technology makes it easy to filter out all RFPs that don't fit our underwriters' minimum criteria. It's critical from an efficiency standpoint that every RFP that comes in isn’t an automatic decline-to-quote (DTQ). So, if we saw a solution that didn’t offer that functionality or represent our target clientele, we were honest with those brokers and passed.

What are some of the most significant benefits you and your team have experienced since working on ThreeFlow?

Before ThreeFlow, nearly 50% of the RFPs we received were an automatic DTQ because they didn't meet our underwriting parameters. That was an unnecessary waste of human capital and time. Since using ThreeFlow, we've reduced our DTQ rate by finally being able to focus on the right clients. That feature has also allowed us to focus on delivering the right solutions to them. ThreeFlow has helped us share our unique profile and value propositions with brokers so they know our strengths and how we can best help them. 

We have also seen an improvement in the speed and accuracy of our implementation process. Since all communication and negotiations are saved in one shared system, transitioning the final proposal from sales to the implementation team is seamless. 

With these improvements, we set a goal for all new and renewal customers to have their policy within 30 days of its effective date. We had delivered close to that the year before, but we knew that most stop loss carriers in the industry were not operating that fast. With the back-end efficiencies that ThreeFlow helped us create, we met 100% of our goal this year.

With the back-end efficiencies that ThreeFlow helped us create, we met 100% of our goal this year.

Did brokers consider other solutions?

At the time, some of our broker partners presented other options, but ThreeFlow had clear advantages. The technology makes it easy to filter out all RFPs that don't fit our underwriters' minimum criteria. It's critical from an efficiency standpoint that every RFP that comes in isn’t an automatic decline-to-quote (DTQ). So, if we saw a solution that didn’t offer that functionality or represent our target clientele, we were honest with those brokers and passed.

What are some of the most significant benefits you and your team have experienced since working on ThreeFlow?

Before ThreeFlow, nearly 50% of the RFPs we received were an automatic DTQ because they didn't meet our underwriting parameters. That was an unnecessary waste of human capital and time. Since using ThreeFlow, we've reduced our DTQ rate by finally being able to focus on the right clients. That feature has also allowed us to focus on delivering the right solutions to them. ThreeFlow has helped us share our unique profile and value propositions with brokers so they know our strengths and how we can best help them. 

We have also seen an improvement in the speed and accuracy of our implementation process. Since all communication and negotiations are saved in one shared system, transitioning the final proposal from sales to the implementation team is seamless. 

With these improvements, we set a goal for all new and renewal customers to have their policy within 30 days of its effective date. We had delivered close to that the year before, but we knew that most stop loss carriers in the industry were not operating that fast. With the back-end efficiencies that ThreeFlow helped us create, we met 100% of our goal this year.

What would be your advice to brokers considering changing their current process?

We encourage our broker partners to consider ThreeFlow because it's helping us work better for them. The benefits placement process can be efficient when you have the right technology partner.

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Stop Loss is underwritten by UniCare Life & Health Insurance Company. Wellpoint is a registered mark.