The State of Benefits Placement 2025

Based on real placement data—not surveys—from nearly 5,000 employers and over $1B in premium, this report shows what's getting placed, which coverages are trending, how plan designs are changing, and how brokers are getting paid.

We surveyed 200+ benefits professionals nationwide to uncover key industry trends for 2025 and beyond.

Benefits placement has never been simple—but for many brokers, it’s starting to feel unmanageable.

Florida's benefits landscape is intense. Costs keep climbing, provider access varies widely across the state, and employers are feeling squeezed from every direction.

California is one of the toughest and most expensive markets for employee benefits.

From employer-sponsored health insurance and paid leave to voluntary benefits and retirement plans, understanding the breakdown of popular benefits is crucial for brokers to advise clients on building competitive offerings.

‍As several states implement paid leave programs to support employees during health or family absences, it's crucial to stay current.

For an employer, the thoughtful offering of the right mix of voluntary benefits is essential for helping employees tailor their compensation packages to meet individual needs.

With 75-90% of adults suffering from digital eye strain, vision care isn’t optional—it’s essential