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The State of Benefits Placement 2025

Based on real placement data—not surveys—from nearly 5,000 employers and over $1B in premium, this report shows what's getting placed, which coverages are trending, how plan designs are changing, and how brokers are getting paid.

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$3.7B+
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450+
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75+
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19,100+
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Discover actionable content to simplify placement, strengthen carrier relationships, and drive results.
Industry insights
Wrapping up the year: Ensuring accuracy for Q4 success with Scott Insurance

Before coverage implementation and open enrollment, brokers need to focus on accuracy, alignment, and execution—ensuring every policy and plan detail is correct to avoid errors that could lead to costly claims.

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State of Benefits Placement 2025

Join us for a data-backed breakdown of 2024’s benefit placement trends—and what they mean for brokers in 2025.

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Inside benefits placement: Survey insights from 200+ brokers

End the year with key insights to stay ahead in benefits placement.

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How modern benefits brokerages stay competitive: Technology as a strategic advantage

The benefits brokerage industry is evolving fast, and technology can help you meet client demands and outpace competitors.

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Leveraging data for better collaboration: fireside chat with C2 and Guardian

Disconnect between brokers and carriers can lead to frustration, delays, and missed opportunities—a significant cost.

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Inside benefits placement 2026: Survey insights from 300+ brokers

What are brokers actually experiencing inside benefits placement today — and how are they adapting for 2026?

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