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The Northeast is one of the most competitive brokerage markets in the country. Solo operators compete alongside billion-dollar firms, and when everyone’s fighting for the same business, operational efficiency becomes a major differentiator.
But benefits placement is taking longer than it used to—even for firms adding more headcount.
To understand what’s slowing brokers down, we analyzed responses from our 2026 national broker survey and took a closer look at the Northeast data. The results reveal where brokers lost the most time last season—and what challenges they expect to intensify in 2026.
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32% of Northeast brokers ranked carrier responsiveness as their number one challenge during the 2025 placement season—making it the single biggest operational bottleneck in the region.
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