Inside benefits placement 2026: Survey insights for the South

The South is the fastest-moving, highest-volume brokerage market in the country. More employer groups mean more renewals, more carriers, and more pressure to deliver the best outcomes for clients.

But even large firms investing in more headcount are struggling to keep up. Benefits placement is taking longer—and the operational strain is showing.

To understand what’s slowing brokers down, we analyzed responses from our 2026 national broker survey and took a closer look at the data from the South.

Inside, you’ll get a snapshot of the Southern placement landscape and insights to help streamline workflows, stay ahead of renewals, and manage placement at scale in one of the industry’s busiest regions.